Tanesha Stafford Armchair Speaker Interview
Tanesha Stafford Armchair Marketing Speaker Interview, Wroclaw
Why are you speaking at the Automotive Tech Summit?
It’s no doubt a great platform from which to share my personal experience, raise awareness and, hopefully, encourage more women to join the industry. It’s also an opportunity for me to meet and learn from the biggest players in the industry.
What will you be speaking about / contributing to the event?
I will tackle positive equality in the automotive industry & beyond from a new perspective. I’ll unpack the use of unintentional labeling of females in the automotive industry and challenges the use of these terms, humorously; spotlight the stigma around emotional intelligence, empowering the audience to channel their focus into becoming the best versions of their professional self; and present the audience with cunning messaging via buttons (badges) as reminders that regardless of workplace behaviors, they hold the power to their career ambitions.
What is the most challenging issue currently affecting the automotive industry?
Given the current situation, I would have to say the uncertainty surrounding Brexit. Confusion as to whether the UK will leave, when and under what conditions is affecting both sides.
What do you think the future holds?
Opportunity to thrive – it looks like the market continues to slow, which means the industry will have to work harder on conquesting. So regardless, for those that want it, and those that have the knowledge; the year ahead can bring leads, new business, and cold hard cash.
Tanesha Stafford Armchair Marketing, Co-Founder, UK